Although Local Real Estate is considered a relatively “new kid on the block”, the extensive property knowledge, plus the comprehensive experience of the Local Real Estate sales, rental and administrative teams collectively, totals well over a hundred years of know-how. This impressive integer definitely nullifies this “newbie” perception.
Exceptional sales and rental successes have been achieved during the inception year of Local Real Estate which have unquestionably been made possible by leveraging off the many years of experience, as well as the well-established client relationships that this team has accumulated.
Local Real Estate is headed up by Tim Johnson, who had been a licensee of a prominent national brand for nearly 10 years, and Graham White, a top performing Property Practitioner both nationally and regionally for many consecutive years. When Tim and Graham decided to embark upon the move from a well-known brand to an independent agency, their approach was to be igniters of change, innovation and culture. This was to ensure that Local Real Estate would be people centred, with tailor-made training and mentorship programmes, innovative remuneration and rewards structures, a highly skilled administrative and support team, and a world class marketing team to deliver effective and innovative solutions for the diverse markets they would operate in. In addition, the aim was to conduct business with a view that the company only succeeds, when it adds value to the clients and communities they serve.
Successful companies clearly differentiate themselves to gain market share and have a competitive edge. One of the ways Local Real Estate has achieved this, is through their exciting and unique Brand. A dedicated in-house marketing team with a broad skillset is responsible for the colourful brand. There is a real sense of pride and ownership amongst the team, and it is the flexibility and ability to evolve, remain relevant and be an industry leader, that is every marketers’ dream. To execute their marketing strategies, the Local Real Estate team:
- Utilises an innovative CRM platform to effectively manage their customer relationships,
- Creates high quality digital and social media content on various social networks,
- Tracks, monitors and provides feedback on website traffic and advertising,
- Provides regular community content through Local TV,
- Provides regular property market information in print media and magazines,
- Has established close partnerships with specialist service providers such as photographers, graphic designers and software developers.
- Initiates and participates in Community Programmes and Activations,
- Provides sponsorship for various Events and Organisations including the Sugar Rats Club, The Local Criterium and the Local Lap Challenge.
This vibrant team ensures that new opportunities, ideas and technological changes can, when needed, be quickly implemented. More importantly, they offer a level of creativity and expertise that would be the envy of any organisation, both within the real estate sector, or outside of it.
*Local Real Estate currently operates in in the KZN North Coast and Midlands, with expansion plans to other key markets.