Women who indulge in any sort of physical activity know the importance and benefits of wearing a good sport bra. Whilst living overseas, and then deciding to take up running, Sarah Swainson was introduced to a “world of lingerie” and on her return to South Africa , Sarah decided to launch her own underwear range “Sarah Elizabeth” aiming to give women confidence through good fitting underwear. One of the lines in this range is good fitting sports bras, as through personal experience, Sarah was acutely aware that inadequate underwear and self- consciousness are major barriers preventing women from participating in active sports. Fully aware of this the idea of Ordinarily Active was born, of which Sarah is the founder.
Ordinarily Active (OA) is a movement that passionately seeks to inspire people to live actively and get out there no matter what age, size or race. OA also offers more than just running. It includes aspects such as stretching, breathing, life skills, mastering the mind, move events, adventure runs, getting active with your dog, and even going as far as helping people to safely go into the ocean, understand the surf zone and swim there.face
OA also has several partners and experts they work with within the community that provide safety, and even medical assistance if needed. “We believe that by adding elements of fun you take the intimidation out of being active” says Sarah. “Our programmes are not aimed at the elite athlete, but rather at people enjoying and embracing what they do. We want to break down the barriers that stop people living life actively”.
Membership entails a nominal fee paid either monthly or annually, which gives access to the network of programmes, and OA partners as well as access to OA athletic gear.
To find out more about weekly events, active programmes and OA sports gear check out their website ordinarilyactive.co.za.